re(wired) with AI: Selling Your AE Services in an AI-enabled World (The A/E Marketing Series)

After reshaping how AE professionals think about selling services in [re]wired: Selling Your AE Services in a Post‑Recession World, respected marketing strategist David A. Stone returns to tackle the next transformation reshaping the industry—the rise of artificial intelligence in professional services marketing.[re]wired with AI is his long‑anticipated companion volume, a clear‑eyed and energizing guide for marketing leaders, seller‑doers, and firm principals who must now integrate intelligent tools without sacrificing the trust, tone, and ethics that built their reputations.Known for his steady, practical voice and for shaping the marketing strategies used by SMPS, ACEC, and AIA members and firms across the country, Stone delivers both urgency and reassurance: this isn’t about replacing people, it’s about refocusing human judgment where it matters most.Inside you’ll learn how to:Inside you’ll learn how to:Harness the speed and thoroughness of AI to surface insight, organize data, and prepare first drafts in minutes without losing professional judgment or quality controlTurn experimentation into digital confidence for every team member, even those who don’t consider themselves “tech people”Use AI assistants responsibly to lighten repetitive workload, accelerate research, and free time for higher‑value creative and client-facing workApply Stone’s simple models — Human + Machine = Momentum and the Three Checkpoint Model (Purpose – Emotion – Reputation) — to keep decisions ethical and human at digital speedLead teams through transformation with calm authority, transparent process, and renewed focus on trustProduce proposals and presentations that deliver greater depth, clarity, and personalization in less time with proof that technology can scale excellence, not replace it.Each concise chapter moves from insight to action with checklists, reflection questions, and “Try This Now” exercises that any busy professional can apply immediately.Whether you’re guiding a 500‑person firm, researching to gain competitive edge, or writing your next proposal, [re]wired with AI will restore clarity and confidence in how you sell, communicate, and lead.If the first [re]wired helped AE firms find their way to marketing success in a new competitive climate, this companion book will help them leverage speed, reach, and integrity in a digital one. Read more